Customer Experience and Efficiency for Calzedonia’s New Stores
Through the modernization of its Wi-Fi and network infrastructure, aimed at centralizing and improving connectivity across its retail stores, Calzedonia laid the foundations for a digital transformation project designed to enhance the efficiency of more than 4,800 stores.
Customer
Calzedonia
Market
GDP & Retail
Service
Network & Wireless
Thanks to its extensive network of single-brand franchise stores, Calzedonia is able to establish a strong presence in key city locations and high-traffic areas, with carefully designed and highly recognisable stores.
“For this reason, when selecting technology partners capable of developing and successfully implementing innovative solutions, we chose an approach based on a network philosophy, such as the one proposed by AD Consulting. This allows us to combine our current and future wireless technology requirements with the expectations of our ‘Always ON’ customers, providing them with a memorable shopping experience.”
Michele Marzari, CTO, Italy Retail Stores Division, Calzedonia S.p.A.
Objectives
Modernize the network through a scalable infrastructure that is easy to deploy.
Integrate a centralized platform capable of monitoring and resolving network events.
Leverage the infrastructure to launch new customer experience initiatives.
Results
Remote monitoring capabilities, with the ability to intervene quickly in the event of failures or network issues
The dedicated ICT team can manage the installation of Wi-Fi equipment across thousands of stores.
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Innovation and efficiency are the key objectives of the Wi-Fi infrastructure modernization project.
The renewal of connectivity services and the centralization of network management address the need to design new customer experiences in line with proximity marketing strategies, purchasing behaviour analysis and improved customer engagement.
Starting with a pilot project carried out across the Signorvino store network and later extended to the Group’s other brands, AD Consulting redesigned the entire connectivity infrastructure using Extreme Networks solutions.
Extreme Networks access points deployed across different geographical areas enable centralized management of the entire installation from a single console.The ICT team dedicated to the retail network can now manage the entire installation process quickly, consistently and efficiently.
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/ Michele MARZANI /
CTO della divisione punti vendita Italia Calzedonia S.p.A.
“[…] we adopted a solution that embraces a networking philosophy such as the one proposed by AD Consulting, combining the current and future needs of wireless technology with our customers’ requirements.”
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